Professional Diploma in Digital Marketing
Whether you’re a complete beginner, business owner or marketing professional looking to upskill, this digital marketing course is perfect for you.
The Professional Diploma in Digital Marketing course is our cornerstone certification and can provide you with an introduction to key digital marketing specialisms, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.
This course will equip you with the essential skills and knowledge needed to excel as a digital professional. Through a series of comprehensive, structured modules you will learn how to integrate key digital practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.
Who is this course for?
The Professional Diploma is recommended for a variety of professionals:
- Marketing Executives, Managers, Senior Management
- IT Managers
- Small Business Owners
- Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
- Anyone looking to pursue a career in digital marketing
This course benefits various levels of skill and experience, and will empower you to maximize the impact of your marketing through powerful digital tools.
What will you learn?
By the end of this course, you will be able to:
- Increase your website’s visibility through Search Engine Optimization (SEO) techniques
- Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
- Execute digital display campaigns
- Capture, segment and manage email subscribers in order to plan and execute a successful email marketing campaign
- Use suitable social media channels for different business goals and objectives
- Measure and optimize your social media campaigns
- Leverage mobile marketing for its micro-targeting advantages
- Analyze and optimize your overall digital marketing activity
- Create a formal digital marketing plan for your business